Throughout the recent election race, the fanfare about the US presidential election is becoming more intense. The burning platform of Red or Democratic candidates in the campaign field shows that the game is no longer just about winning elections, but about verbal shelling on climate, economy and foreign policy.

Both parties have sent their candidates to the field with equally high promises on political and personal level. The Republican Party outlined possible strategies emphasizing national security and economic development, while the Democratic Party has prioritized social justice, health reform, and climate action. Ethical and strategic conflicts are increasingly visible on the screen, and choice respondents are showing more forceful reactions.